This would explain why San Francisco–and similar cities–would be an obvious market for such housing. 60% of the city is single, 10 points above the national average, and the city is overwhelmingly more male. It also has, more than any other U.S. city besides New York, the dense urban characteristics that compel consumers to pay more for less housing. This explains why Kennedy’s micro-unit rents generally start at $3,500/month, just above the city’s median one-bedroom rent prices.
This market demand is also apparent at the anecdotal level–and big time. During my recent stay in San Francisco, I either met firsthand, or heard about through secondary sources, countless people who are enduring far worse living conditions than what a micro unit would provide. Some centrally-located hostels, for example, are providing more or less permanent residency to young professionals willing to cluster together in rooms with multiple people. Many of the Airbnb listings below $100/night are “shared room” offerings such as air mattresses, living room sofas, bunk beds and even a tent from Burning Man. Even those on the professional-level end of the wage scale are–to a seemingly uniform degree–having to share homes with others. For example, Steven Buss, a Google software engineer with a salary in the low 6-figures, lives in an 850-square-foot apartment with a friend in the Mission District. He says that all of his peers in the city endure some form of shared living, which would make renting a micro unit feel like a luxury, rather than the stigma it may carry in other parts of America.
“I’d like a 30th-story, 300-square-foot studio,” said Buss, describing his ideal San Francisco living arrangement, “and I would just want it to be close to my work and to good nightlife.”
Kennedy said that his market analysis leads to similar conclusions about the preferences of San Francisco’s young professionals. He believes that there would be demand for large micro housing projects anywhere in the Bay Area that has a good concentration of transit and services. This includes most of San Francisco, Oakland and Berkeley, and some additional stops along the BART train system. When I asked him to give a ballpark figure of the number of units he would build–assuming that proper deregulation and financing were in place–his answer blew me away: 100,000.
After all, he explained, the Bay Area now has 1 million more jobs than housing units, and the estimated housing shortage is in the 6-figures. Micro housing would serve as a sizable niche in an otherwise diverse and widespread housing market.
“If I had permits,” said Kennedy. “I would build 10,000 MicroPADs in the 3 blocks around my office. But, alas, I don’t.”